Crisis archivos - Estudio de Comunicación https://www.estudiodecomunicacion.com/en/portfolio/crisis-en/ Consultora de Comunicación y Relaciones Públicas Fri, 22 Jun 2018 00:16:20 +0000 en-US hourly 1 https://www.estudiodecomunicacion.com/wp-content/uploads/2018/02/cropped-EC_LogoEC.R_LogoLazo-03-03-32x32.png Crisis archivos - Estudio de Comunicación https://www.estudiodecomunicacion.com/en/portfolio/crisis-en/ 32 32 Spanair Crisis https://www.estudiodecomunicacion.com/en/servicios/crisis-spanair/ Tue, 24 Oct 2017 16:00:42 +0000 http://www.estudiodecomunicacion.com/NUEVA/servicios/crisis-spanair/ La entrada Spanair Crisis se publicó primero en Estudio de Comunicación.

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Spanair Crisis

Spanair

STARTING POINT

On August 20, 2008, Spain witnessed the worst air-traffic accident in the country’s history. Flight JK5022 crashed in Barajas Airport and took the lives of 154 people. Spanair had been our client since June of the same year, and it did not survive the ensuing crisis.

We decided to take over the communication’s management of Spain’s deadliest accident.

THE CHALLENGE: CRISIS

If any given crisis situation is an urgent event that challenges an organization’s balance, a deadly accident shifts communications so radically that it not only poses a challenge in balancing due respect towards conflicting interests, but it becomes a veritable communicational tour de force.

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La entrada Spanair Crisis se publicó primero en Estudio de Comunicación.

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