{"id":33162,"date":"2015-06-22T16:20:39","date_gmt":"2015-06-22T15:20:39","guid":{"rendered":"http:\/\/www.estudiodecomunicacion.com\/NUEVA\/white-paper-branded-content\/"},"modified":"2018-06-27T08:57:18","modified_gmt":"2018-06-27T08:57:18","slug":"white-paper-branded-content","status":"publish","type":"post","link":"https:\/\/www.estudiodecomunicacion.com\/en\/2015\/06\/22\/white-paper-branded-content\/","title":{"rendered":"Whitepaper: Branded Content"},"content":{"rendered":"

Several consultants from Estudio de Comunicaci\u00f3n participated in this whitepaper on digital communications<\/strong>, where they delved into the minutiae of the advertising technique known as branded content<\/strong>, and how it relates to the digital facet of companies. The authors of this whitepaper Fernando Geijo, Ana Pereira, Gerardo Miguel, Juana Pulido, T\u00e1mar Salazar, Silvia Rodr\u00edguez.<\/p>\n

\"\"<\/p>\n

Download<\/a> Estudio de Comunicaci\u00f3n\u2019s Whitepaper: Branded Content here.<\/p>\n","protected":false},"excerpt":{"rendered":"

Several consultants from Estudio de Comunicaci\u00f3n participated in this whitepaper on digital communications, where they delved into the minutiae of the advertising technique known as branded content.<\/p>\n","protected":false},"author":6,"featured_media":33434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3252],"tags":[3255,3399,3280,3398],"class_list":["post-33162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-papers-en","tag-branded-content-en","tag-digital-communications","tag-estudio-de-comunicacion-en","tag-whitepaper"],"yoast_head":"\nWhitepaper: Branded Content - Estudio de Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Several consultants from Estudio de Comunicaci\u00f3n participated in this whitepaper on digital communications, where they delved into the minutiae of the advertising technique known as branded content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.estudiodecomunicacion.com\/en\/2015\/06\/22\/white-paper-branded-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper: Branded Content\" \/>\n<meta property=\"og:description\" content=\"Several consultants from Estudio de Comunicaci\u00f3n participated in this whitepaper on digital communications, where they delved into the minutiae of the advertising technique known as branded content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.estudiodecomunicacion.com\/en\/2015\/06\/22\/white-paper-branded-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Estudio de Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/estudiodecomunicacion\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-22T15:20:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-27T08:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.estudiodecomunicacion.com\/wp-content\/uploads\/2015\/06\/BRANDED-CONTENT.png\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EstComunicacion\" \/>\n<meta name=\"twitter:site\" content=\"@EstComunicacion\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2015\\\/06\\\/22\\\/white-paper-branded-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2015\\\/06\\\/22\\\/white-paper-branded-content\\\/\"},\"author\":{\"name\":\"Gabriel\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#\\\/schema\\\/person\\\/c99092b7a10d261858b0fca8c4e38289\"},\"headline\":\"Whitepaper: Branded Content\",\"datePublished\":\"2015-06-22T15:20:39+00:00\",\"dateModified\":\"2018-06-27T08:57:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2015\\\/06\\\/22\\\/white-paper-branded-content\\\/\"},\"wordCount\":70,\"publisher\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2015\\\/06\\\/22\\\/white-paper-branded-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/BRANDED-CONTENT.png\",\"keywords\":[\"branded content\",\"digital communications\",\"estudio de comunicaci\u00f3n\",\"whitepaper\"],\"articleSection\":[\"White Papers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2015\\\/06\\\/22\\\/white-paper-branded-content\\\/\",\"url\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2015\\\/06\\\/22\\\/white-paper-branded-content\\\/\",\"name\":\"Whitepaper: Branded Content - 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