{"id":43485,"date":"2022-06-03T09:54:50","date_gmt":"2022-06-03T09:54:50","guid":{"rendered":"https:\/\/www.estudiodecomunicacion.com\/?p=43485"},"modified":"2024-03-12T13:22:28","modified_gmt":"2024-03-12T13:22:28","slug":"manual-for-crisis-communication","status":"publish","type":"post","link":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/","title":{"rendered":"Crisis Communication Handbook"},"content":{"rendered":"<p><span data-contrast=\"auto\">In the permanently connected world we live in; company executives need to pay attention to the media and be prepared for both good and bad news. Negative posts come unexpectedly, demanding the same or more attention as the good ones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bad news can easily and quickly cause a reputational crisis for a company. If only one media outlet comes across sensitive information but of general interest, the rest of the media will soon be echoing the news and will start the calls and questions, something that if we are not well prepared for, can unleash total chaos for the company.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Therefore, it is always advisable to have a crisis manual adapted to the sector in which we work and that considers the different scenarios to which our company is exposed to, from the most favourable to the potentially most dangerous scenario in terms of reputation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">This manual should contain elements that help to maintain control in a crisis:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:644,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Establish a crisis communication team:<\/span><\/b><span data-contrast=\"auto\"> This team should be made up of the leaders of the main internal departments of the corporation, as well as a legal and communications team. In crisis situations, teams are usually made up of both internal professionals who know the company from within and external experts who can see the situation from a different perspective. The members of the legal and communication team must always remain aligned, so constant and fluid dialogue is essential.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:644,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Design a strategy and inform the team:<\/span><\/b><span data-contrast=\"auto\"> The outline of this strategy involves deciding whether the company wants to take a proactive or reactive approach to its media coverage. In addition to informing the entire crisis team, each person should understand their role and responsibilities within this strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:644,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Creating the narrative and elaborating potential statements:<\/span><\/b><span data-contrast=\"auto\"> once the crisis team has collected all the facts on the subject, the messages must be decided. This should always be done in the most transparent and honest way with the target audience. In these cases, anticipating potential scenarios and communicating quickly can mitigate the crisis. As we have previously defined scenarios, we will review whether the assumptions are still appropriate in this case and correct any deviations. Having done the hypothetical work beforehand will help us to act more quickly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:644,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Identification of stakeholders:<\/span><\/b><span data-contrast=\"auto\"> It is necessary to identify the stakeholders who need to take control and manage the situation, i.e. employees, clients, and media, among others.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:644,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Follow-up:<\/span><\/b><span data-contrast=\"auto\"> We must be very attentive to the media, so it is essential to monitor the press, especially after a crisis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">There is no doubt that crisis management is inevitably a time of tension for an organization and its members. But with prior work and tailor-made strategies, we can mitigate the impact it has on a company\u2019s reputation and get away with it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By Alba Regidor, Senior Consultant at Estudio de Comunicaci\u00f3n\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/regidor_alba\"><span data-contrast=\"auto\">@regidor_alba<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the permanently connected world we live in; company executives need to pay attention to the media and be prepared for both good and bad news. Negative posts come unexpectedly, demanding the same or more attention as the good ones.\u00a0 Bad news can easily and quickly cause a reputational crisis for a company. If only [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":41328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-43485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crisis Communication Handbook - Estudio de Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Estudio de Comunicaci\u00f3n es una consultora de comunicaci\u00f3n y relaciones p\u00fablicas que cuenta con m\u00e1s de 160 profesionales en Espa\u00f1a, Argentina, Portugal, Chile y M\u00e9xico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crisis Communication Handbook\" \/>\n<meta property=\"og:description\" content=\"Estudio de Comunicaci\u00f3n es una consultora de comunicaci\u00f3n y relaciones p\u00fablicas que cuenta con m\u00e1s de 160 profesionales en Espa\u00f1a, Argentina, Portugal, Chile y M\u00e9xico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Estudio de Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/estudiodecomunicacion\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-03T09:54:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T13:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.estudiodecomunicacion.com\/wp-content\/uploads\/2021\/03\/BANNER_LeccionesCrisis-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carmen Sotomayor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EstComunicacion\" \/>\n<meta name=\"twitter:site\" content=\"@EstComunicacion\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carmen Sotomayor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/\"},\"author\":{\"name\":\"Carmen Sotomayor\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#\\\/schema\\\/person\\\/aedb626fbc0bfb9849c862f67f561f25\"},\"headline\":\"Crisis Communication Handbook\",\"datePublished\":\"2022-06-03T09:54:50+00:00\",\"dateModified\":\"2024-03-12T13:22:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/\"},\"wordCount\":480,\"publisher\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/BANNER_LeccionesCrisis-scaled.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/\",\"url\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/\",\"name\":\"Crisis Communication Handbook - Estudio de Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/BANNER_LeccionesCrisis-scaled.jpg\",\"datePublished\":\"2022-06-03T09:54:50+00:00\",\"dateModified\":\"2024-03-12T13:22:28+00:00\",\"description\":\"Estudio de Comunicaci\u00f3n es una consultora de comunicaci\u00f3n y relaciones p\u00fablicas que cuenta con m\u00e1s de 160 profesionales en Espa\u00f1a, Argentina, Portugal, Chile y M\u00e9xico.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/BANNER_LeccionesCrisis-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/BANNER_LeccionesCrisis-scaled.jpg\",\"width\":2560,\"height\":513,\"caption\":\"Concept of solution and domino effect.Slightly de-focused and close-up shot. Selective focus.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/2022\\\/06\\\/03\\\/manual-for-crisis-communication\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crisis Communication Handbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#website\",\"url\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/\",\"name\":\"Estudio de Comunicaci\u00f3n - Consultores de Comunicaci\u00f3n y Relaciones P\u00fablicas\",\"description\":\"Consultora de Comunicaci\u00f3n y Relaciones P\u00fablicas\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#organization\",\"name\":\"Estudio de Comunicaci\u00f3n\",\"url\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/EC_LogoEC.R_LogoLazo-03-03.png\",\"contentUrl\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/EC_LogoEC.R_LogoLazo-03-03.png\",\"width\":431,\"height\":401,\"caption\":\"Estudio de Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/estudiodecomunicacion\",\"https:\\\/\\\/x.com\\\/EstComunicacion\",\"https:\\\/\\\/www.instagram.com\\\/estcomunicacion\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/estudio-de-comunicacion\\\/?originalSubdomain=es\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/EstComunicacion\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/#\\\/schema\\\/person\\\/aedb626fbc0bfb9849c862f67f561f25\",\"name\":\"Carmen Sotomayor\",\"url\":\"https:\\\/\\\/www.estudiodecomunicacion.com\\\/en\\\/author\\\/csotomayor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Crisis Communication Handbook - Estudio de Comunicaci\u00f3n","description":"Estudio de Comunicaci\u00f3n es una consultora de comunicaci\u00f3n y relaciones p\u00fablicas que cuenta con m\u00e1s de 160 profesionales en Espa\u00f1a, Argentina, Portugal, Chile y M\u00e9xico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/","og_locale":"en_US","og_type":"article","og_title":"Crisis Communication Handbook","og_description":"Estudio de Comunicaci\u00f3n es una consultora de comunicaci\u00f3n y relaciones p\u00fablicas que cuenta con m\u00e1s de 160 profesionales en Espa\u00f1a, Argentina, Portugal, Chile y M\u00e9xico.","og_url":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/","og_site_name":"Estudio de Comunicaci\u00f3n","article_publisher":"https:\/\/www.facebook.com\/estudiodecomunicacion","article_published_time":"2022-06-03T09:54:50+00:00","article_modified_time":"2024-03-12T13:22:28+00:00","og_image":[{"width":2560,"height":513,"url":"https:\/\/www.estudiodecomunicacion.com\/wp-content\/uploads\/2021\/03\/BANNER_LeccionesCrisis-scaled.jpg","type":"image\/jpeg"}],"author":"Carmen Sotomayor","twitter_card":"summary_large_image","twitter_creator":"@EstComunicacion","twitter_site":"@EstComunicacion","twitter_misc":{"Written by":"Carmen Sotomayor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/#article","isPartOf":{"@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/"},"author":{"name":"Carmen Sotomayor","@id":"https:\/\/www.estudiodecomunicacion.com\/#\/schema\/person\/aedb626fbc0bfb9849c862f67f561f25"},"headline":"Crisis Communication Handbook","datePublished":"2022-06-03T09:54:50+00:00","dateModified":"2024-03-12T13:22:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/"},"wordCount":480,"publisher":{"@id":"https:\/\/www.estudiodecomunicacion.com\/#organization"},"image":{"@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.estudiodecomunicacion.com\/wp-content\/uploads\/2021\/03\/BANNER_LeccionesCrisis-scaled.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/","url":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/","name":"Crisis Communication Handbook - Estudio de Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/www.estudiodecomunicacion.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/#primaryimage"},"image":{"@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.estudiodecomunicacion.com\/wp-content\/uploads\/2021\/03\/BANNER_LeccionesCrisis-scaled.jpg","datePublished":"2022-06-03T09:54:50+00:00","dateModified":"2024-03-12T13:22:28+00:00","description":"Estudio de Comunicaci\u00f3n es una consultora de comunicaci\u00f3n y relaciones p\u00fablicas que cuenta con m\u00e1s de 160 profesionales en Espa\u00f1a, Argentina, Portugal, Chile y M\u00e9xico.","breadcrumb":{"@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/#primaryimage","url":"https:\/\/www.estudiodecomunicacion.com\/wp-content\/uploads\/2021\/03\/BANNER_LeccionesCrisis-scaled.jpg","contentUrl":"https:\/\/www.estudiodecomunicacion.com\/wp-content\/uploads\/2021\/03\/BANNER_LeccionesCrisis-scaled.jpg","width":2560,"height":513,"caption":"Concept of solution and domino effect.Slightly de-focused and close-up shot. Selective focus."},{"@type":"BreadcrumbList","@id":"https:\/\/www.estudiodecomunicacion.com\/en\/2022\/06\/03\/manual-for-crisis-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.estudiodecomunicacion.com\/en\/"},{"@type":"ListItem","position":2,"name":"Crisis Communication Handbook"}]},{"@type":"WebSite","@id":"https:\/\/www.estudiodecomunicacion.com\/#website","url":"https:\/\/www.estudiodecomunicacion.com\/","name":"Estudio de Comunicaci\u00f3n - Consultores de Comunicaci\u00f3n y Relaciones P\u00fablicas","description":"Consultora de Comunicaci\u00f3n y Relaciones P\u00fablicas","publisher":{"@id":"https:\/\/www.estudiodecomunicacion.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.estudiodecomunicacion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.estudiodecomunicacion.com\/#organization","name":"Estudio de Comunicaci\u00f3n","url":"https:\/\/www.estudiodecomunicacion.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.estudiodecomunicacion.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.estudiodecomunicacion.com\/wp-content\/uploads\/2018\/02\/EC_LogoEC.R_LogoLazo-03-03.png","contentUrl":"https:\/\/www.estudiodecomunicacion.com\/wp-content\/uploads\/2018\/02\/EC_LogoEC.R_LogoLazo-03-03.png","width":431,"height":401,"caption":"Estudio de Comunicaci\u00f3n"},"image":{"@id":"https:\/\/www.estudiodecomunicacion.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/estudiodecomunicacion","https:\/\/x.com\/EstComunicacion","https:\/\/www.instagram.com\/estcomunicacion\/","https:\/\/www.linkedin.com\/company\/estudio-de-comunicacion\/?originalSubdomain=es","https:\/\/www.youtube.com\/user\/EstComunicacion"]},{"@type":"Person","@id":"https:\/\/www.estudiodecomunicacion.com\/#\/schema\/person\/aedb626fbc0bfb9849c862f67f561f25","name":"Carmen Sotomayor","url":"https:\/\/www.estudiodecomunicacion.com\/en\/author\/csotomayor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/43485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=43485"}],"version-history":[{"count":3,"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/43485\/revisions"}],"predecessor-version":[{"id":43504,"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/43485\/revisions\/43504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/media\/41328"}],"wp:attachment":[{"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=43485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/categories?post=43485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.estudiodecomunicacion.com\/en\/wp-json\/wp\/v2\/tags?post=43485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}