White Papers archivos - Estudio de Comunicación

Whitepaper: Mobility

Gabriel — Wed, 10 Feb 2016 17:04:34 +0000

Several of our consultants took part in this whitepaper about mobile communication, along with David Martínez Pradales, External Communications Manager, and Daniel López Nieto, Web Services Product Manager for Orange. The consultants who participated in this whitepaper were Alberto Mariñas, Carmen Sotomayor, Ana Pereira, Gerardo Miguel, Juana Pulido, Támar Salazar, Silvia Rodríguez.

Download Estudio de Comunicación’s Whitepaper: Mobility here.

La entrada Whitepaper: Mobility se publicó primero en Estudio de Comunicación.

Whitepaper: Branded Content

Gabriel — Mon, 22 Jun 2015 15:20:39 +0000

Several consultants from Estudio de Comunicación participated in this whitepaper on digital communications, where they delved into the minutiae of the advertising technique known as branded content, and how it relates to the digital facet of companies. The authors of this whitepaper Fernando Geijo, Ana Pereira, Gerardo Miguel, Juana Pulido, Támar Salazar, Silvia Rodríguez.

Download Estudio de Comunicación’s Whitepaper: Branded Content here.

La entrada Whitepaper: Branded Content se publicó primero en Estudio de Comunicación.

Whitepaper: Marketing digital de producto

Gabriel — Mon, 09 Mar 2015 10:30:27 +0000

Five consultants from Estudio de Comunicación worked on this whitepaper on product-oriented digital marketing. Philippe González, founder of Instagramers, participated in this whitepaper by sharing 10 product-oriented marketing techniques designed for Instagram. The consultants who wrote this whitepaper are Amandine Denetiere, Juana Pulido, Gerardo Miguel, Ana Pereira, Támar Salazar y Silvia Rodríguez.

Download Estudio de Comunicación’s Whitepaper: Marketing de Producto Online here.

La entrada Whitepaper: Marketing digital de producto se publicó primero en Estudio de Comunicación.

Whitepaper: Comunicación de Crisis Digital

Gabriel — Mon, 22 Dec 2014 11:06:48 +0000

Crisis management on social media has to adapt itself to new conditions: the speed in its reaction, the adequacy for all participants of the message, transparency, a continuous and open dialogue, and a constant listening attitude. All these instead of a unidirectional message.

On the other hand, no crisis is the same nor does it evolve the same way. There are crises which generate an initial ruckus that fades away gradually, whereas others shift from a moderate beginning to a full-fledged situation with possibly severe consequences for the company’s image and reputation.

Download Estudio de Comunicación’s Whitepaper: Comunicación de Crisis Online here.

La entrada Whitepaper: Comunicación de Crisis Digital se publicó primero en Estudio de Comunicación.

Whitepaper: Autoridad vs Popularidad en la Red

Gabriel — Tue, 14 Oct 2014 09:57:43 +0000

Six of Estudio de Comunicación’s consultants worked on this piece, where they delve into the online popularity v. authority question from the point of view of influencers and a website’s reputation.

The main difference between authority and popularity online stems from the influence one has and the amount of links to a site or profile’s content. The popularity of a site is achieved through individual hits or, in a Facebook or Twitter profile’s case, by the number of followers. Now, the reputation or quality of the links in question or the influencing power one has over followers delineate the authority. The influencer in question, be them a blogger, youtuber or instagramer, doesn´t necessarily have to be popular to have authority, nor is a popular influencer automatically an authority.

Download Estudio de Comunicación’s Whitepaper: Autoridad vs Popularidad en la Red here

La entrada Whitepaper: Autoridad vs Popularidad en la Red se publicó primero en Estudio de Comunicación.

Reportaje: Tendencias en Comunicación digital

Gabriel — Mon, 23 Jun 2014 10:18:24 +0000

Five consultants from Estudio de Comunicación wrote this report on online communications, where they analyze online trends in Crisis and Reputational digital communications, Institutional and Public Relations, Online Media, Internal Communications and Marketing and Advertisement.

Download Estudio de Comunicación’s Whitepaper: Tendencias en Comunicación digital here.

La entrada Reportaje: Tendencias en Comunicación digital se publicó primero en Estudio de Comunicación.

Whitepaper: Web y blog, herramientas indispensables de comunicación externa

Gabriel — Fri, 11 Apr 2014 08:15:38 +0000

Five consultants from Estudio de Comunicación participated in this report on online communications, in which they analyze the elements needed in order to get the best possible performance from corporate sites and blogs.

Download Estudio de Comunicación’s Whitepaper: Web y blog, herramientas indispensables de comunicación externa here.

La entrada Whitepaper: Web y blog, herramientas indispensables de comunicación externa se publicó primero en Estudio de Comunicación.

Whitepaper: Inbound Marketing

Gabriel — Fri, 31 Jan 2014 12:18:17 +0000

Five consultants of Estudio de Comunicación (Elisa Carreras, Gerardo Miguel, Juana Pulido, Silvia Rodríguez and Támar Salazar) wrote this report on Inbound Marketing, or how to draw consumers in through the use of non-intrusive marketing.

Download Estudio de Comunicación’s Whitepaper: Inbound Marketing here.

La entrada Whitepaper: Inbound Marketing se publicó primero en Estudio de Comunicación.

Whitepaper: Storybuilders: creadores de historias

Gabriel — Tue, 03 Dec 2013 09:25:41 +0000

Five consultants from Estudio de Comunicación (Elisa Carreras, Gerardo Miguel, Juana Pulido, Silvia Rodríguez y Támar Salazar) wrote “Storybuilders: Story creators”. In one of its sections, exposed by Top Comunicación, different pieces of advice on how to create a good story on which to base a communication strategy are delineated.

Download Estudio de Comunicación’s Whitepaper: Storybuilders: Creadores de historias here.

La entrada Whitepaper: Storybuilders: creadores de historias se publicó primero en Estudio de Comunicación.