The first of these problems is, precisely, that of division. Spain emerges from the general elections of July 23 and the subsequent long process to form a new Government more divided and with a more polarized society. The distance between the two main parties, the Popular Party (PP), on the right, and the Spanish Socialist Workers Party (PSOE), on the left, has increased considerably. At this time, it is almost impossible to think of measures agreed upon between these two parties to improve the economy and promote the country’s progress.

This division and unrest in society is due, in part, to the way in which the President of the Government, Pedro Sánchez, has negotiated his continuity in office. Sánchez has managed to revalidate his position thanks to the support obtained by the Catalan independentists in exchange for an amnesty for the crimes committed with the celebration of the illegal referendum on October 1, 2017. One of the beneficiaries of this amnesty will be Carles Puigdemont himself, who is a fugitive from Spanish justice.

This amnesty has been criticized by all organizations of judges, lawyers, notaries, as well as by the majority of senior employees of the Public Administration. Hundreds of thousands of people have demonstrated in the streets against this measure, which has also aroused criticism and distrust among members of the European Parliament.

The concessions to the independentists and other government partners, such as the coalition of far-left Sumar, have also caused concern in some sectors of businessmen due to the risks to legal security required for investment in the country. Some leaders of prominent companies have spoken publicly in this regard and have warned of the need to create conditions of stability and guarantees as soon as possible to facilitate the development of economic activity.

It is difficult to anticipate when and how that political stability can be restored. Some even predict a short life for the Government that has just been born, although the PP does not have enough seats in Parliament to attempt a motion of censure, not even with the support of the far-right party Vox.

In any case, it is better to prepare for a prolongation of the political instability that has dominated Spain in recent months. Any business initiative in this country must take into account that political scenario as much or more than strictly economic conditions.

La entrada New government, same problems se publicó primero en Estudio de Comunicación.

While there is still no end in sight to the war in Ukraine, which has had so many adverse consequences for Europe and Spain, the escalation of the conflict in the Middle East creates new threats to stability around the world.

The Hamas terrorist attack against the population of Israel has triggered a strong military reaction by the Israeli Government. The forecast is that violence and armed confrontations could last for months or even years. Other actors, such as Iran, the United States and several Arab countries, may be involved. Taking into account the volatility of the area and its enormous geostrategic importance, the effect of these tensions on the progress of other regions of the world can be very significant.

In the case of Spain, this worrying international context is combined with the extension of the provisional nature of the Government. The general elections of July 23 did not serve to form a clear government majority. The center right Popular Party candidate, Alberto Núnez Feijóo, failed in his attempt to obtain the parliamentary support necessary to be named prime minister.

Now it is the current acting President of the Government, Pedro Sánchez (socialist), who is trying. But to achieve this it depends on the Catalan pro independence parties, who have very little or none interest in the governability of Spain. One of the supporters that Sánchez needs is Carles Puigdemont, who fled from Spanish justice after organizing the illegal 2017 referendum and lives in auto exile in Belgium.

In exchange for his support, Puigdemont demands from Sánchez an amnesty for all crimes committed by the independentists for the organization of that referendum, a step that is opposed by the Popular Party, a majority of jurists and a large part of Spanish society.

Sánchez’s negotiation with the independentists may continue for more than a month. If not successful, Spain would be forced to repeat the elections, probably on January 14, 2024. But even if this negotiation were successful, the Government that would result would be very fragile and constantly subject to the pressure from parties that are not interested in the stability of Spanish democracy.

La entrada A LONG PERIOD OF INSTABILITY AHEAD se publicó primero en Estudio de Comunicación.

The recent elections on July 23 led to a dispersion of the vote and neither one of the two main parties -Partido Popular (PP) and Partido Socialista Obrero Español (PSOE)- obtained a sufficient majority to form a Government. Spain is a parliamentary system in which the support of at least 176 members of Congress is necessary to constitute a Government.

The center-right PP, which was the winner of the elections with 137 seats in Parliament, already has the support of the far-right party Vox, but it is still far from the 176 necessary to get the green light from Congress.

The Socialist Party (PSOE), which was second with 121 seats, has the support of the far-left Sumar and also appears to have the support of pro-independence parties in Catalonia and the Basque Country. However, to reach the magic number of 176 he will need the support of Puigdemont, who lives in self-exile in Belgium and whom Spanish judges are demanding for crimes against the Constitution and for corruption.

As an essential condition for giving his support to a new government led by socialist Pedro Sánchez, Puigdemont has demanded an amnesty from which both he and hundreds of other people prosecuted for the events of October 1 can benefit. Several experts have warned that such an amnesty would clearly violate the Spanish Constitution. Even former leaders of the PSOE have said that this amnesty would represent an attack against Spanish democracy.

It is not yet known whether Pedro Sánchez will accept Puigdemont’s conditions to continue as President of the Government, although several of his ministers who in the past rejected the amnesty because they considered it unfair and illegal, have now begun to admit that possibility. In the past, Sánchez pardoned other leaders of the 2017 independence uprising, but Puigdemont was excluded because, having fled the country, he has not even been tried.

La entrada In the hands of the independentists se publicó primero en Estudio de Comunicación.

At the same time, this electoral advance supposes the almost total paralysis of the functions of the central Administration, which will be limited to dispatching ordinary affairs during the next six weeks, as well as representing a obstacle for the performance of the rotating presidency of the European Union, which corresponds to occupy Spain as of July 1.

The early calling of elections has been forced by the defeat of the parties that make up the majority of the Government in the municipal and regional elections held on May 28. Both the Socialist Party (PSOE) and the far left party Podemos suffered severe losses in those elections, giving considerable ground to their opponents in the conservative Popular Party, Partido Popular (PP).

Sánchez interpreted this defeat as a vote of punishment for his government’s policy and decided to advance the general elections so that the Spanish voters decide as soon as possible if they maintain confidence in the parties of the current government coalition or prefer that power pass into the hands of the right.

The announcement of this new electoral campaign has further polarized Spanish politics. The Socialist Party warns of the risk that a victory for the Popular Party would entail for the social model that it claims to defend. PP, center right, might have to rely on the far right party Vox in order to achieve a majority in Parliament. The Popular Party, for its part, insists on the need to put an end to what it calls “el sanchismo”, which it defines as a very radical style of government that has led the country to division and confrontation. The leader of the PP, Alberto Núñez Feijóo, has explained that his intention is to obtain a majority that allows him to govern without Vox.

Meanwhile, the far left is waging a bitter infighting among its leaders, likely to see them divided into July elections with little chance of a good result.

Although PSOE and PP are presented to the voters as radically opposed options, the truth is that the arrival of the conservatives in the Government would not mean a substantial change in the country’s political or economic model, although it is foreseeable, in the event of a victory for the conservatives, an economic policy that places greater emphasis on controlling the deficit and public debt, as well as a brake on tax increases.

The polls so far predict a relatively comfortable victory for the PP. That does not guarantee, however, a majority to immediately form a government. Negotiations to form an Executive can be long and difficult. On the other hand, we must count on the recovery capacity of Pedro Sánchez, who has already shown signs of recovering in circumstances of extreme adversity in the past.

By Antonio Caño, Partner at Estudio de Comunicación

La entrada Early elections se publicó primero en Estudio de Comunicación.

La nueva normativa que ha entrado en vigor desde el 3 de enero en los países de la Unión Europea, MIFID 2, tiene como objetivo  que los mercados funcionen mejor y proteger a los inversores. ¿De qué? de invertir sin tener toda la información que precisan o de hacerlo en productos que no entienden. A partir de ahora, “tanto el banco como la gestora, tendrán que informar obligatoriamente cuánto les cuesta pensar, crear y gestionar el fondo”. Se trata- como explica Cecilia– de una “modificación crucial en el modelo de negocio de esta industria que, sin duda, va a suponer más información y transparencia para el inversor“.

La entrada MIFID ¿QUÉ?: una apuesta por la comunicación financiera transparente se publicó primero en Estudio de Comunicación.

La publicidad, el marketing, los Medios de Comunicación y las plataformas de entretenimiento tienen en común como factor de éxito, el contar con el usuario como su piedra angular. La publicidad, para conseguir el máximo impacto, encontró hace años una vía a través del móvil: pero a todos nos molesta que nos salte publicidad mientras estamos utilizando nuestra aplicación. De manera que la clave no está en si hay publicidad o no, sino en el tipo: estáticos o dinámicos, intersticiales, banners, contextuales, de recompensa e integrados en el juego.

Sin embargo, Pedro explica que existe una opinión generalizada en el sector de que este formato publicitario “ha pasado ya su mejor momento, y se debe a los propios juegos y la saturación en los markets de apps”.

La entrada Publicidad Mobile: ¿ha pasado la publicidad en juegos su edad dorada? se publicó primero en Estudio de Comunicación.

Alonso explica las 10 reglas que un profesional de las R.R.P.P. nunca debe olvidar. Entre ellas, destaca la proactividad, la disponibilidad, la creatividad, el trabajo en equipo o la estrategia, por ejemplo.

La entrada El decálogo para los profesionales de las relaciones públicas se publicó primero en Estudio de Comunicación.

Establecer un benchmark con los competidores y modelos a seguir, conocer las características, usos y costumbres de los distintos públicos objetivo o definir la personalización de la marca son algunos de los “básicos” a seguir, según explica Arturo. Con ello, no se garantiza una estrategia de comunicación digital óptima pero sí una mejora del posicionamiento digital.

La entrada 10 básicos para las estrategias de comunicación digital se publicó primero en Estudio de Comunicación.

Entre los beneficios que aporta la figura de RRPP destaca dar a conocer a una empresa, el apoyo para la promoción de productos y ventas, una buena disposición del personal, ayuda para superar errores y prejuicios contra la compañía. Como dice Bonilla “Todas las organizaciones formales, en su actividad cotidiana, hacen relaciones públicas aunque no se percaten de ello”.

La entrada ¿Para qué sirven las relaciones públicas? se publicó primero en Estudio de Comunicación.

Whenever companies face extraordinary or challenging situations, Communications are thrust into the foreground. In his article, Estudio de Comunicación’s CEO explains that “when it comes to corporate operations like public offerings, a curious situation arises, since any company’s first public offering is a singular opportunity.” From the moment the bell rings and shares start being traded, the company has a new product to sell to new clients and, in order to be chosen over its competition, it has to draw attention to itself and look trustworthy: attention so that their company and offering are noticed; they have to be trustworthy so that the offering itself looks reliable and profitable. Berceruelo underlines that “to accomplish this, Communications play a key part in the endeavor.”

La entrada The challenge of communicating a public offering se publicó primero en Estudio de Comunicación.