Miguel Ángel Rodríguez Oller, Senior Advisor
With an extensive expertise for more than 33 years, Miguel Ángel has been working from all possible angles, trying to adapt reality to what he considers to be basic in order to understand and manage communication processes: the narrow line that separates communication from misunderstanding. To him, communicating is not just saying things, but trying to build reasonable links.
In 1987, he joined IBM’s Communication Department in Spain. As a company in an ever-changing sector such as the technology sector, Miguel Ángel has had first-hand experience of the evolution of corporate communication in our country over the last three decades. Throughout this experience, he has focused on giving a strategic dimension to communication moving forward from a communication mainly designed to help organizations to “storytell”, to a communication aimed at “helping them to create”.
At his last position, he was the Communication Director at IBM Spain, Portugal, Greece and Israel and a member of its Management Committee.
