#Comunicación: Soluciones para un mundo digital is Estudio de Comunicación and Coca-Cola’s latest reference book concerning digital environments.

We hope this book will be of use to both our clients as well as companies and their management teams to better handle their brand’s online presence.

If you wish to order a copy:

If you want a copy of “#Comunicación: Soluciones para un mundo digital”, please get in touch with espana@estudiodecomunicacion.com

Estudio de Comunicación had the privilege of introducing their book, Comunicación Empresarial, in an event at Teatro Real de Madrid, where it was revealed to an audience of journalists, communication directors and relevant companies’ management teams. The book was written by Benito Berceruelo, Estudio de Comunicación’s CEO, the company’s team and it received input from Popular.

If you wish to order a copy:

If you want a copy of “Comunicación Empresarial”, please get in touch with espana@estudiodecomunicacion.com

La nueva Comunicación Interna en la Empresa is part of a book published four years ago, now unavailable, and is a piece aimed at managers – specifically HR – where one can find solutions to Internal Communications problems that may arise or, if not, at least clues to deal with these arising issues.

Employees are part of a company’s main assets. Probably, along with clients, the most relevant one. Internal Communications are, therefore, crucial, since they affect an incredibly sensitive element for any management team.

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If you want a copy of La nueva Comunicación Interna en la Empresa, please get in touch with espana@estudiodecomunicacion.com

Comunicación Financiera: transparencia y confianza is not a single author’s work. It’s a collaborative text in which some of our company’s experts have worked in order to share all the cumulative know-how and experience they’ve amassed over these fascinating years, in which Estudio de Comunicación has walked clients through growth, internationalization or crises periods. “We’ve always tried to give a full-fledged and complete answer to their needs and have helped them better communicate with all their target audiences as well as their stakeholders”, as Benito Berceruelo explains in the book’s preface.

If you wish to order a copy:

If you want a copy of “Comunicación Financiera: transparencia y confianza”, please get in touch with espana@estudiodecomunicacion.com

“It’s true that in communications, like in almost all other professions, the difference usually lies in the how, not the what behind the question. A doctor operates as any other does, but one will save your life whereas another might not. A lawyer will use the same laws as any other, but one gets you to walk free, whereas the other one gets you imprisoned. The difference is not what one does, but in someone doing it well and someone else not. Communications are exactly the same. A book such as this one cannot rediscover America, nor reinvent the wheel. It cannot tell you how to face each assignment in every single company, because that’s up to good professionals. It can, however, and it’s what we’ve strived to do for, draw attention to the paths to follow, as well as common mistakes and things one must never forget,” Benito Berceruelo explains in the introduction to the book.

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If you want a copy of “Comunicación Interna en la Empresa. Claves y Desafíos”, please get in touch with espana@estudiodecomunicacion.com

Carlos Bonilla, AB Estudio de Comunicación’s vicepresident, cowrote Investigando la comunicación en crisis, which was edited at Razón y Palabra’s behest. Bonilla wrote the chapter Comunicación proactiva para proteger la reputación corporativa.

The book was coordinated by Octavio Islas, from Razón y Palabra, as well as by Gabriela Hernández, a teacher and researcher at Facultad de Ciencias de la Comunicación at Benemérita Universidad Autónoma de Puebla, Mexico. “In ‘Investigar la comunicación en crisis’,” they explain, “we’ve collected 16 texts written by members of academia, communication science researchers and experts in crisis management and prevention. We decided to include articles by 18 authors – twelve Mexicans, five Spaniards and a Colombian”. These authors are, besides Carlos Bonilla; Paloma Gil, Paola Alcázar Hernández, Amaia Arribas Urrutia, Edgar Yeman García, Francisco Manuel Lorenzo, Mauricio Huitrón, Isabel María Ruiz Mora, Antonio Castillo, Juan Andrés Rincón González, Salvador García Infantes, Claudia Benassini Félix, Francisco Vidal Bonifaz, Gabriela Hernández Flores, José Luengas, Luis Alberto Rodríguez and Octavio Islas.

You can get Carlos Bonilla’s chapter here, the second one in the book, or read the full book at Razón y Palabra’s site, both in pdf and ebook format.

If you wish to order a copy:

If you want a copy of “Investigando la comunicación en crisis”, please get in touch with espana@estudiodecomunicacion.com

‘Conectar negocio y personas: experiencias y tendencias en Comunicación Interna’ is a collaborative book based on the study ‘Tendencias y futuro de la Comunicación Interna’.

Both experts and professionals in the field of Internal Communications discussed the tendencies within this field’s future. This collaborative book summarizes the analysis and opinions these aforementioned experts had after a series of round tables in which they took part in Madrid and Barcelona.

The book is based on a poll undertaken throughout September 2013 and overseen by Alcor, who interviewed the people in charge of Internal Communications at several relevant Spanish companies. Copyright © 2013/Alcor. All rights reserved.

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If you want a copy of ‘Conectar negocio y personas: experiencias y tendencias en Comunicación Interna’, please get in touch with espana@estudiodecomunicacion.com

Ramón Almendros, former director at Estudio de Comunicación, is one of the minds behind ‘La presunción de Inocencia y los juicios paralelos’.

The book, edited by Fundación Fernando Pombo, along with Fundación Wolters Kluwer, collects the interventions of all the speakers who participated in a series of talks that, under the same name, Fundación Fernando Pombo organized on 2012’s summer at Universidad Menéndez Pelayo, Santander. Estudio de Comunicación attended, represented by Ramón Almendros, who gave his speech on  El imputado en los Medios de Comunicación.

The presentation for the book, which was presided by former Minister of Justice, Alberto Ruiz Gallardón, was a rousing success, with most speakers from the event attending, like Eduardo Torres-Dulce, former Spanish Attorney General; as well as Ángel Juanes, former president to the Audiencia Nacional, and other notable members of the Spanish law and judiciary worlds. Journalists were represented by Asociación de la Prensa de Madrid’s President, Carmen del Riego.

If you wish to order a copy:

If you want a copy of “La presunción de Inocencia y los juicios paralelos”, please get in touch with espana@estudiodecomunicacion.com

Editorial Señales published Carlos Bonilla’s new book. In Oportunidades de las Relaciones Públicas en la Internet. Cómo enfrentar ataques en redes sociales, AB Estudio de Comunicación’s vicepresident has written, with a direct and didactic style, a manual on good practices in Corporate Communication and PR, but through the lens of new technologies and the new developments social media brings along.

In this book, Bonilla defends – as Estudio de Comunicación’s consultants explain in our articles and posts – that legislation on upcoming technologies and social media should evolve at the same pace – or at least a similar one – that these technologies advance.

“This book wants to prove,” Bonilla explains, “that the use of the internet in corporate communication and PR is a great help to optimize informational fluxes, both endogenous and exogenous, however, it also poses a potential threat to companies or institutions’ reputations when used by their adversaries or detractors, since there are no laws in place to avoid it.”

If you wish to order a copy:

If you want a copy of “Cómo enfrentar ataques en redes sociales”, please get in touch with espana@estudiodecomunicacion.com