Whenever companies face extraordinary or challenging situations, Communications are thrust into the foreground. In his article, Estudio de Comunicación’s CEO explains that “when it comes to corporate operations like public offerings, a curious situation arises, since any company’s first public offering is a singular opportunity.” From the moment the bell rings and shares start being traded, the company has a new product to sell to new clients and, in order to be chosen over its competition, it has to draw attention to itself and look trustworthy: attention so that their company and offering are noticed; they have to be trustworthy so that the offering itself looks reliable and profitable. Berceruelo underlines that “to accomplish this, Communications play a key part in the endeavor.”

La entrada The challenge of communicating a public offering se publicó primero en Estudio de Comunicación.

He explains that a social media monitoring strategy should be geared towards getting relevant information not only for a firm’s communications department, but for all, be them sales, R+D, customer service or any other. “First and foremost, it calls for a certain online and social media maturity from the company, as well as to how it pertains to big data. The company has to shift from monitoring to interacting and, finally, from interacting to converting the information reaped from the internet into business savoir-faire. Once we have reached that stage, online monitoring can be converted into a strategic agent.”

La entrada Yes, monitoring social media is a strategy se publicó primero en Estudio de Comunicación.

In the article, he points out that, fortunately, we now have better tools to face undesired rotation in workforces and ponders “what should an organization do to improve a certain group’s performance, such as – for example – sales?”

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La entrada Cómo evitar la fuga de talento de las empresas se publicó primero en Estudio de Comunicación.