Estudio de Comunicación continues the expansion of its activity in the communication business with the appointment of Antonio Caño as new Partner of the Public Affairs practice. With more than 40 years of experience in the Media industry, both at a national and international level, Caño will contribute his expertise and knowledge in the Public Affairs and Institutional Relations arena to the firm’s clients.
Graduated in Journalism from Universidad Complutense de Madrid, Antonio Caño began his career as journalist in the international desk of the Spanish news agency Agencia Efe. Caño has spent most of his career at El País, the leading newspaper in Spain, where he held the position of Editor in Chief between 2014 and 2018. During that period, he led a successful digital transformation that took the newspaper to the global leadership of the Spanish media. Caño also launched the America editions of El País, including its own edition in Brazil.
With a long dedication to the international affairs, he has covered events that have marked history throughout his journalistic career, such as the wars in the Persian Gulf, the Falklands, Chad and El Salvador, the revolts against Augusto Pinochet in Chile, the fall of Sandinismo in Nicaragua, as well as four presidential elections in the United States, between many more relevant stories. He has interviewed numerous presidents, heads of state and personalities.
Antonio Caño, Partner of Estudio de Comunicación, said: “After working as a journalist for more than 40 years in various roles, I am thrilled at the challenge of observing communication and the relationship with institutions from another perspective. It is an honour to put the experience acquired during that time, including my years as Editor in Chief of El País, at the service of Estudio de Comunicación, one of the most reputable companies in its sector. I would like to thank its partners for the trust they have placed in me, and I am confident that I can live up to the expectations of its excellent staff as the firm expands and opens up to new fields of communication”.
Benito Berceruelo, CEO of Estudio de Comunicación, said: “As a communications consultancy, we provide our clients with experience and know-how so that they can communicate and relate effectively with their audiences. I am sure that Antonio Caño’s insight will be very valuable for our clients and will allow them to better analyse the economic and political environment, to obtain more detailed knowledge of key markets such as those of Spain and North America, as well as offer management experience and contacts at the highest level. Antonio will help us continue innovating in communication and anticipating the needs of the companies and brands that place their trust on Estudio de Comunicación”.
ABOUT ESTUDIO DE COMUNICACIÓN
ESTUDIO DE COMUNICACIÓN is a leading company in business communications in Spanish and Portuguese. Founded in 1983, it has a track record of 39 years in which it has worked for over 2,700 clients, helping them to communicate effectively with their different target audiences. The Firm is made up of more than 150 professionals, and has its own offices in Spain, Argentina, Chile, Mexico, and Portugal. It also has agreements with best friends that allow it to provide services in the main markets around the world. Estudio de Comunicación is among the top three consulting firm with the best corporate reputation in Spain, and the top one in the Communications sector, according to the 2021 edition of MERCO Empresas