Pedro Soto, Account Director
Pedro is passionate about business models: understanding how companies work and their relationship with stakeholders. He develops projects related to digital transformation and communication with and between employees. Pedro brings to internal communication a strategic, integrated and global vision, advising clients on the development of new channels and corporate approaches, as well as on the design of on and offline actions.
Before joining Estudio de Comunicación, he worked as a digital marketing executive in the eCommerce and New Business area of Elogia and in the organization of the World Fishing Exhibition.
After his incorporation to the Firm, Pedro has managed projects ranging from crises to IPOs, takeover bids, company integrations, change management, spokesperson training, development of social intranets, cultural transformations in companies, development of internal and external communication policies.. He writes regularly in specialized media and is co-author of the books: #Communication: solutions for a digital world, co-edited with Coca-Cola Company and “Committed employees, effective companies”, edited with Banco Santander.
