Silvia Rodríguez, Account Director
Silvia joined Estudio de Comunicación in 2011 having previously worked for national and local media (Atresmedia, Cadena Cope and TPA).
As an account director at Estudio de Comunicación, she has successfully designed and implemented digital strategies and high-impact social media marketing campaigns helping clients engage with their target audience and turn their stakeholders into advocates using digital channels. She has also advised clients from a broad range of sectors on financial communication strategies (M&A, IPOs, Capital Increases), as well as internal communication, corporate reputation, crisis management, Corporate Social Responsibility, and media relations, among others. Throughout her career she has worked for top listed multinational companies operating in a variety of industries such as real estate, finance, motor, aviation, energy, industry, food & beverage, and retail, among others.
She has co-written two books edited by the firm: Corporate Communications and #Communication: leading solutions for a digital world. She publishes insights and op-eds in trade media and is a regular guest speaker at companies and universities where she has led a number of specialised workshops.
She graduated in Audiovisual Communication at UPSA and holds a master’s degree in Political Consultancy and Image Assessment (MAICOP, UPSA) with international stays in Argentina (Buenos Aires) and USA (Miami and Washington). She spent her year abroad in Germany, where she studied in German. She is bilingual in English and is certificated in Proficiency English (C2) by the University of Cambridge.