Responsabilidad Social Corporativa – Massive Good

CASE STUDY MASSIVE GOOD

STARTING POINT

MASSIVEGOOD was a worldwide movement designed to get funding to achieve the three health-related Millenium Development Goals which the UN proposed at the turn of the century.

THE CHALLENGE

The goals we wanted to accomplish were to:

  • Make MASSIVEGOOD known in Spain.
  • Generate notoriety around this RSC action and help get donations.
  • Get as many influencers and celebrities behind as possible.
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