Companies, such as individuals, are slaves of their words and sometimes they face a huge problem if their ambitious targets are not met. Putting these missed goals in a drawer, as if no journalist would ask about them afterwards, is a risk that should be avoided if they want to keep their reputation unscathed. So […]
A benefit for some companies and an obligation for others. Let me explain. No one doubts that ESG issues are the main protagonists and that stakeholders, who demand responsible leadership from companies, want to know how organizations are transforming to meet growing social and environmental demands. Never have we seen such rapid progress in the […]
Dialogue of SPAIN INVESTORS DAY with the Secretary of State for Tourism, Fernando Valdés Verelst “Bookings in some destinations in the Balearic or Canary Islands are higher than before the pandemic.” “In 2021, 3,180 million euros were invested in the Spanish hotel sector.” “The sector has fully recovered the employment it had in 2019 and […]
Dialogue organised by SPAIN INVESTORS DAY with the Secretary of State for Economy and Business Support, Gonzalo García Andrés “We have the plans and means for an expansive, strong and lasting recovery of the economy.” “In addition to investments, we have structural reforms such as the new Climate Change Act and the modernization of the […]
Recently, the Court of Justice of the EU upheld the multi-million dollar fine imposed by the European Commission in 2019 on a well-known multinational for having completed a takeover bid without first obtaining permission from the EU competition authorities. Under European law, closing transactions without antitrust clearance or providing misleading information during the regulatory approval […]
In the permanently connected world we live in; company executives need to pay attention to the media and be prepared for both good and bad news. Negative posts come unexpectedly, demanding the same or more attention as the good ones. Bad news can easily and quickly cause a reputational crisis for a company. If only […]
Integrating ESG (Environmental, Social and Corporate Governance) measures into corporate governance seems to be an increasingly necessary decision for companies. Not only the product or service offered, but also how it is produced or carried out, and how a company acts socially, is playing an increasingly important role in consumers’ purchasing choices. But, in addition, […]
Article published at Spanish magazine specialized in marketing, advertising and communication, Control Publicidad – By Ana Pereira, Director at Estudio de Comunicación When it comes to environmental, social and governance combined with brand values, the line between communication and advertising is very thin, and it is easy to cross. “I would like to tell you […]
Only after Accenture and Indra, according to MERCO ESG monitor Accenture, Indra, Estudio de Comunicación and Ibermática are the only consultancy firms that figure in the 2021 MERCO ESG rank in Spain. MERCO, the corporate monitor of reference in Spain and Latin America, which evaluates the ESG responsibility of companies since 2000, published in late […]
Article published at Spanish magazine ‘Ejecutivos’ – By Esther Almendros, Senior Consultant at Estudio de Comunicación There is a widespread belief that personal branding is not encouraged in most companies, nor is the leader’s positioning strategy taken into account. However, enhancing the identity that characterises a CEO and differentiates him from other executives contributes to […]
