Product communication is increasingly understood as the need to reach the consumer through an emotional experience that transcends the product. It contextualizes the product by valuing the advantages offered to the consumer in comparison to other alternatives in the market.

At Estudio de Comunicación we manage how a companies’ brand and product positioning affects their consumers, with a wide range of activities to meet the client’s objectives, with creativity, flexibility and efficiency. We seek to highlight the product’s prominence by presenting its qualities in a rigorous and reliable way and creating favourable conditions for consumption.

Services we offer:

• Audit of external and internal communication
• Development and Management of Communication Plans
• Strategic advice
• Corporate social responsibility plans and reports
• Sponsorship strategy
• Lifestyle strategy

When it comes to this area, our specialized team is responsible for providing services in everything related to design, creativity, production and media management. We accurately adapt messages to image, printed or audio-visual resources.

Services we offer:

Advertising

• Strategic advice
• Campaign creativity in multimedia supports
• Advertisement production
• Plan and Media purchase
• Promotion and loyalty actions
• Point of sale advertising
• Pre and post campaign tests
• Corporate identity

Corporate Identity Audits:

• Brand graphic design
• Creation and development of Corporate Visual Identity programs
• Application Manual for Corporate Identity
• Signalling programs

Editing of publications:

• External and internal magazines
• Brochures, catalogues and inserts
• Annual report
• Sustainability Report
• Shareholder’s Bulletin
• White paper

Audio-visual services:

• Institutional and advertising videos
• Radio, tuning and jingles wedges
• Television spots
• Program production

Business gifts and merchandising:

• Design and realization of business gifts
• Production of promotional items or Packaging

At Estudio de Comunicación we understand that work environment and commitment studies are a powerful communication tool regarding the organization’s management and its professionals. It is not only a matter of listening to evaluate professional satisfaction levels; it is crucial to understand what commits and disengages professionals from their work at the company.

We have a work model and a process that integrates measurements and actions on key elements that impact professional commitment.

Our service provides:

• A complete vision of both professional alignment and key behaviours for business success and the conditions that must be taken into account to encourage commitment.
• A map of professional commitment profiles that allows the identification of areas or clusters ranging from the ‘highly committed’ to the ‘unhooked’.
• The identification of key levers on which action can be taken to advance the commitment of its professionals.
• The use of new computational linguistics tools in the analysis of what professionals feel when they talk about their work in the company.
• A reliable, flexible and experienced on-line tool that supports the response process.
• A tool for defining action plans for managers, encouraging their feeling of responsibility towards improving the commitment of each team.
• An application to visualize the organization’s results.
• A benchmark comparing the company to our reference database in the market.
• An in-depth analysis and professional interpretation on how people’s opinions are impacting their work and performance.

Companies are increasingly concerned with supporting and collaborating with channelling communication throughout the most appropriate mechanisms in order to bring culture closer to different target audiences, with professionalism and rigor, should be the way to link all  actors involved in the process: creators, companies, distributors, media and consumers.

At Estudio de Comunicación we offer a wide range of services to design and develop the best cultural initiatives:

• Creation, organization and communication of events
• Creation, management, promotion and spread of cultural sponsorships
• Communication plans and strategies for cultural organizations and institutions

In such a competitive and complex environment such as today’s, companies and their brands have to prove to their increasingly demanding consumers and customers that the company they are choosing contributes and actively seeks solutions to social and environmental problems. Organizations must include sustainability in their DNA as an indispensable requirement.

At Estudio de Comunicación we understand corporate social responsibility as a companies’ commitment to improve society through actions aligned with their business strategy, generating value for all. We make sure that CSR strategies are fully integrated into business strategies and are interesting enough from an informational point of view to be attractive to the Media. And to promote Corporate Responsibility from the inside to the outside, getting the company’s employees to believe in it and lead it is crucial.

Companies’ relationships with each of their target audiences should be the result of a thorough analysis and a plan of action that allows communication to be exercised in the best possible way obtaining the best results. In this aspect, relations with the Media must be integrated into the corporate strategy. The company must professionalize its relationship with journalists, becoming a legitimate and credible source for the media.

At Estudio de Comunicación we have many professionals who have worked in the media sector. That is why we offer the best advice to maintain a good relationship with the Media.

Services we offer:

• Relationship with the Media.
• Implementation Press Relations Plans.
• Analysis of press, radio, television and digital media.
• Drafting of statements, press dossiers, publications.
• Qualitative and quantitative analysis of information.
• Organization of meetings and press conferences.
• Organization of press trips.

A good practice in Public Relations is key to establish an effective and direct contact with target audiences and to build-up good brand reputation.

Nowadays, communication and public relations initiatives can feel somewhat saturated, so. Oftentimes. we witness a set of repeated actions which, mostly, are not effective in surprising the recipient.  It is essential to be creative in order to combat boredom and repetition. At Estudio de Comunicación we are fervent supporters of brainstorming; it is in our DNA and we organize brainstorming sessions very often to ensure we meet our clients’ needs with fresh and innovative proposals and achieve remarkable results. It is not only a budgetary matter, but of having a good idea and putting it into practice by combining traditional media and 2.0 web to achieve the best results.

Our public relations services include:

• Event Organization and design
• Presentations and launches of companies, services and products
• Relationship programs with opinion leaders
• Organization of congresses, seminars, etc.
• Organization of personal visits
• Sponsorship and patronage

Companies and institutions carry out extraordinary activities in their daily routines, which can become perfect opportunities to spread institutional messages, make direct and personalized contact with a part of their target audiences, create bonds and strengthen links. Participating in events, cultural and leisure activities, sports, seminars, conferences or exhibitions allows the company to identify with values associated with particular events (effort, improvement, modernity …) and achieve brand notoriety.

At Estudio de Comunicación we take care of every detail, strategically and tactically, to ensure the event meets the desired objective. We design and manage events to strengthen institutional relations, promote new forms of relationship with target groups, enable real-time contact with groups of potential customers, encourage interest around the company’s news or some of the lesser-known aspects of the organization, as well as improving the institutional image of the company. We do all of this without side-lining the message that must be transmitted in a coherent way during the ensemble of the event. We ensure the message is present both in the content (speech, videos or publications) as in the space itself, as well as in the formal and aesthetic aspects (decoration, smells, music, lighting and suitability of technical solutions) of the event. Every single detail counts.

At Estudio de Comunicación we have our own events such as

Communication today is intangible, with a direct repercussion in both the company’s business development and their results accounts. Its management as such must be carried out in a rigorous and professional manner. Companies are in a permanent state of communication with their target audiences, regarding both what they say and what they don’t or hold back: investors, shareholders, employees, consumers, suppliers, media and public opinion. Internet and social media have taken the relationship between companies and their stakeholders to such a stage of proximity that face-to-face dialogue sometimes becomes difficult, especially when we talk about customer service.

At Estudio de Comunicación we are, first and foremost, communication consultants who put our knowledge and extensive experience and expertise at the service of companies and institutions that require it. We help them position their brand, define their corporate identity and build their public image and reputation.

Services we offer:

• External and internal Communication Consultancy.
• Development and management of Communications Plan.
• Organization of the Communication.
• Strategic advice.
• Training of spokespersons.
• Plans and reports on corporate social responsibility and reputation.
• Sponsorship strategies

During a legal process, companies and their managers face issues that no longer depend solely on their lawyers. Business communications in any sort of litigation, such as legal defence, require a strategic approach to manage the inevitable demand of information by the media; to determine which audiences you must send the information to, besides journalists; to articulate a public defence argument, to react and act in the most appropriate manner in the face of rumours, inaccuracies, or fake news that may spread.

Our task is to collaborate in the management of business communications in legal processes and finding solutions to image problems that companies may face. A person or company’s image and reputation are essential and strategic values, so it is fundamental during a legal process to manage the Communication in a professional manner, and to answer the demand for information from the Media.

At Estudio de Comunicación we have a thorough knowledge of how legal and media processes work in all countries where we operate. We help companies prepare for a moment of crisis and manage any type of extraordinary situation derived from accidents, tax crimes, violation of competition rules, human rights, labour or environmental problems, among others.

Services we offer:

• Strategic analysis.
• Communications Plan.
• Implementation of strategy and actions.
• Social listening and offline tracking.
• Spokespersons training.
• Image recovery.